Private Styling · Sydney
Style that finally fits your life.
A deeply personal styling service for real women — from wardrobe edits to travel capsules. No rules, no overwhelm, just a wardrobe you actually love.
Based in
Sydney, Australia
About Your Stylist
Real style for real women
I'm Alicia — a private stylist based in Sydney with a simple belief: getting dressed should feel good, not stressful. Whether your wardrobe needs a complete reset or you just need someone to help you shop smarter, I'm here for it.
Alongside my private practice, I partner with David Jones to offer complimentary styling — because every woman deserves to feel confident in what she wears, at every budget.
Work with MeWhat I Offer
Services designed around you
Wardrobe Edit
A hands-on session in your home to declutter, restyle and rediscover the wardrobe you already have — plus a clear plan for filling the gaps.
In-home · Sydney
Virtual Consultation
A one-hour deep dive over video, plus a personalised style PDF you'll reference for years. Perfect wherever you are in Australia.
Shopping Day
We hit the shops together — I do the pre-work, you get the fun part. Walk away with pieces you'll actually wear, nothing wasted.
Full & Half Day
Travel Capsule Edit
Pack light, look polished. A curated capsule wardrobe built specifically for your trip — from a weekend getaway to a grand tour.
David Jones Styling
A complimentary styling service through David Jones — no obligation, all value. A beautiful starting point for women new to working with a stylist.
Complimentary · In-Store
Gap Shop Add-on
Add a targeted shopping session to any wardrobe edit or travel capsule — fill only the gaps, never more, for a truly complete wardrobe.
How It Works
Simple, supportive, seamless
Reach Out
Fill in the quick enquiry form and tell me a little about yourself and what you're hoping to achieve.
We Connect
A brief discovery call to get to know each other and decide which service fits best.
The Session
We do the work — whether that's an edit, a shopping day, a Zoom, or all three.
You Glow
You walk away with a wardrobe you love and the confidence to use it — every single day.
Kind Words
What clients are saying
Working with Alicia changed how I feel about getting dressed. My wardrobe finally feels like me — not a collection of impulse buys I never wear.
Wardrobe Edit Client · Sydney
The virtual consultation was the best $500 I've spent on myself. The PDF alone is something I go back to every time I shop.
Virtual Consultation Client
I was nervous about packing for Europe but my travel capsule was perfection. Every piece worked together and I had room to spare.
Travel Capsule Client · Grand Tour
Ready to Begin?
Let's build a wardrobe you love
Whether you're starting from scratch or just need a fresh pair of eyes, I'd love to help. Enquiries welcome across Sydney and Australia-wide virtually.